Art Direction, Product Design
Outerwear Development, Branding, Packaging
Created in 2011, Levi’s Commuter line has been providing wearable goodies for cyclists worldwide. It was only natural that the classic Levi’s trucker would follow suit and match the new upgrades.
reimagining a classic
The challenge was to create features and trims that were both aesthetically pleasing while also being functional and timeless. We kept the branding elements the same but chose the sleek tones of the dull nickel finish for the metal trims and printed on reflective woven materials for the logo labels. Adding hits of reflective tape along the backside and under the waistband tabs added more visibility for night riders.