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Tommy Hilfiger® Sport

 
 
 

YEAR

2015

ROLE

Art Direction, Product Design

PROJECT

Outerwear Development, Branding, Packaging

Tommy Hilfiger® Sport

Tommy has a distinct Americana look that has made it such an iconic brand. To distinguish the classic Tommy aesthetic from the Tommy Sports line, we selected a carefully toned down version of the red, white, and, blue color palette and focused on more active elements for functionality.

 
 
 
 

sporty functionality

 

We chose rubberized buttons, aglet pullers, and reflective touches that added some pop and helped to liven up the sporty outerwear. Water resistant materials kept the customer dry during inclement weather.

 
 
 
 

call outs

 

Knowledge is power — and with all the new features that went into the Tommy Sport collection it was necessary to call out all this newness. So we created a set of universal icons along with descriptions to let our customers get the inside scoop.